Crackerjack Marketing
Financial Experience
Our experience with financial services institutions ranges from companies that interface directly with consumers, such as banks, credit unions and insurance companies, to those that provide services that enable those transactions, such as payment processing and loan services.

Credit unions – five Atlanta credit unions, including Associated, Georgia Telco and Lockheed
Payment processing – Global Payments, Nova, FleetCor
Banks – Premier Bank, Brookhaven Bank, Deposit Guaranty National Bank
Insurance – Liberty Life, Standard Life
Commercial loan services – MortgageRamp


Global Payments – With three names in five years, Global Payments had an identity crisis. We worked with the company over a six-year period, helping with its NYSE launch and building a strong presence as it entered the Canadian market. We developed everything from annual reports to the website to a multitude of product sheets and sales tools.

Premier Bank – A small bank headquartered in Atlanta, Premier Bank wanted to build a close relationship with clients while positioning itself for acquisition. We created marketing materials that reflected the middle to upper-middle class audience the bank was seeking, and also supported the company with an annual report that highlighted the strength of Atlanta, Georgia and the Southeast. Not only was the bank successful, it was acquired by BB&T.

MortgageRamp – This subsidiary of GMAC had acquired three companies in the space of one year, becoming the only company to offer a full range of services for commercial mortgage borrowers and brokers. We created a campaign that focused on the number “1”. Not only did this brand the company for its unique compilation of services, it also helped change the perception – both internally and externally – of the company as a single entity.

Standard Life Insurance – This award-winning television campaign generated calls of praise to the company for its sensitivity and approach.The themeline, “Nobody wants to think about dying or getting old,” resonated with viewers, who sympathized with the actors portraying a nurse, tailor, etc. Each commercial consisted of a character looking straight into the camera and told of the disastrous consequences to them and their families due to neglecting their insurance needs.