Crackerjack Marketing
The Top Kernel
Lynn Hood heads Crackerjack Marketing, bringing more than two decades of experience to her role. She began her career as a reporter for a daily newspaper and has worked with a variety of corporations and agencies as a senior writer and strategist. Her experience ranges from writing about best practices at nuclear power plants for the Institute of Nuclear Power Operations (INPO) to helping companies create internal communications programs that empower and motivate employees. She received an ABJ from the University of Georgia.

Lynn is passionate about the growth of her hometown of Atlanta, the state of Georgia, and the entire Southeast region. Her contributions and recognition include:
  • Recipient of the Georgia Bio 2015 Community Award for contributions to Georgia’s bioscience community
  • Founding sponsor and 10-year board member of the Southeastern Medical Device Association (SEMDA)
  • Marketing for eight successful SEMDA conferences
  • Board of Directors for the Technology Association of Georgia (TAG) Health (Health IT) and member of Executive Committee
  • Headed marketing efforts for the inaugural 2010, the 2011 Health IT Leadership Summit, which sold out (650 attendees) in 2011, and the 2012 marketing committee; remain on the Advisory Committee
  • Chaired the inaugural Intel Innovation Award competition in 2012, part of the HIT Summit, which attracted 25 entrants ranging from McKesson and Children’s Healthcare to small start-ups
  • Board of Advisors for the Metro Atlanta Chamber for several years; chair/co-chair for marketing subcommittees for both health IT and medical devices
  • Formulated the messaging and proof points positioning Atlanta as the health IT capital and created the first two brochures to support this; worked closely to reach agreement with TAG, Metro Atlanta Chamber and Georgia Department of Economic Development
  • Developed the branding and initial marketing for the Innovation Crescent region
  • Branding and marketing for Global Center for Medical Innovation (www.devices.net) 
  • Advisory Committee, Health Information Technology Program, Gwinnett Technical College